McKinsey Sustainability sets out the commercial case for water conservation. The growing liability of both water shortage and flooding cannot be underestimated in calculating business risk. Many businesses rely on large amounts of water for production or services, and all businesses require water for employee use.
McKinsey, with the International Food Policy Research Institute, have done the maths. Global consumption of water is rising so rapidly that by 2030, with current projected growth, we will only have 60% of all the water we need.
This detailed analysis explains what water conservation means for business, and what businesses can do for water conservation.